Hotel Marketing Strategy

7 Things About Direct Bookings You May Not Have Known

Over the last few months, as energy and food prices have increased, hoteliers are rightly looking at ways they can cut costs without impacting the quality of the product or service they offer. One such area that most hotels could do with spending less on is that of commission, so we’re seeing a growing trend of hotels looking for new and creative ways they can reduce their reliance on OTAs and attract more of those bookers direct. This article looks at...

6 Answers to the Most Frequently Asked Questions About How Your Hotel Ranks On Google

In 2022, we saw more independent hotels and groups invest in search engine optimisation (SEO) than in any of our previous nine years providing digital marketing for hotels. Many of these hoteliers had never invested any time or money into this often misunderstood, complex and technical area of digital marketing...