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Cottage in the Wood

by Adam Hamadache
July 21, 2022

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] 128% increase in direct bookings A stunning 36-bedroom country house hotel with a boutique interior, set in the most idyllic countryside. The Cottage in the Wood was heavily reliant on OTA bookings to fill their occupancy when our work started together in 2017. Through a combination of SEO, email database nurturing and conversion rate optimisation techniques, the booking channel mix was completely flipped on its head with ‘direct’ being the most dominant revenue channel representing 79% of their...

Georgian House

by Adam Hamadache
July 21, 2022

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] 49% Increase in direct bookings Georgian House Hotel is a stunning boutique hotel in London’s Victoria that serves a high volume of international guests and had, when we started working together in 2017, a heavy reliance on OTAs for bookings. By creating a new image-led website with a simple, cleaner user experience and optimising conversions using a CRO strategy, we were able to increase direct bookings by 49% over the course of a year, resulting in £125,000 saving...