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Digital Marketing Tag

3 Steps to Developing a Successful Wedding Marketing Plan

by Adam Hamadache
Marketing
January 31, 2023

When it comes to developing a successful marketing plan for your wedding business, there are lots of ways to approach this, but we like to break it down into three core components. Asset creation, awareness and lead generation, in that order. All too often we see wedding venues and hotels eager to drive leads for their weddings, without due consideration of the assets like wedding brochures, websites and imagery. This three-step plan will help you to prioritise where resources and...

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7 Things About Direct Bookings You May Not Have Known

by Adam Hamadache
Hotel Marketing Strategy, Marketing
January 23, 2023

Over the last few months, as energy and food prices have increased, hoteliers are rightly looking at ways they can cut costs without impacting the quality of the product or service they offer. One such area that most hotels could do with spending less on is that of commission, so we’re seeing a growing trend of hotels looking for new and creative ways they can reduce their reliance on OTAs and attract more of those bookers direct. This article looks at...

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7 compelling stats you need to know to convert more weddings

by Adam Hamadache
Marketing
January 12, 2023

The last few years have seen a monumental change in the wedding industry. No other qi has been quite subjected to the famine and feast that COVID brought with it, going from zero weddings one year to double or triple the usual number in a single 12-month period. This has inevitably changed the way in which couples think about, consider and book their weddings. Drawing on the insightful findings of the 2022 wedding industry survey produced by WeddingDates, in which...

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6 Answers to the Most Frequently Asked Questions About How Your Hotel Ranks On Google

by Adam Hamadache
Hotel Marketing Strategy, Marketing, Questions Hoteliers Ask Us
January 12, 2023

In 2022, we saw more independent hotels and groups invest in search engine optimisation (SEO) than in any of our previous nine years providing digital marketing for hotels. Many of these hoteliers had never invested any time or money into this often misunderstood, complex and technical area of digital marketing...

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