We won! The Hotel Marketing Association Awards 2020
2019 was a big year for us here at DHM. We grew as a business, taking on multiple new team members, new clients, new partnerships and with that, exciting new challenges. Riding off the back of what was an incredibly enjoyable and successful year, we’re thrilled to announce that our efforts have resulted in us winning not one, not two, but three awards for our work at this year’s Hotel Marketing Association Awards.
With Coronavirus throwing more than a slight spanner in the works, the awards ceremony itself was cancelled and the results were instead announced over the course of several weeks on social media. In addition to keeping us in suspense, the announcements were a very welcome round of good news at what was otherwise a testing time.
Having won the award for Best Wedding Marketing in 2019, we were keen to defend our title, so you can imagine our elation when it was announced that we had also won the award this year, for our work with Rogerthorpe Manor. The WeddingDates Method was described as ‘exceptional’ with the judges praising our focus on the emotional aspects of a wedding purchase, as well as the combination of technology, creativity, the WeddingDates CRM and a professional sales approach.
We’ve seen some fantastic results from the WeddingDates Method since it was launched at the end of last year (over 150 weddings booked, and counting!), so we are delighted that this has been recognised by such a prestigious body in the hospitality industry.
On the subject of recognition, our work on The 100 Club campaign, set up as part of the centenary celebrations for Cottage In The Wood, also scooped an award. Taking home the trophy (figuratively speaking) for Best Leisure Marketing, The 100 Club was praised by the judges for its execution, incorporation of multiple channels and ability to not only produce substantial revenue, but also to inspire and build guest loyalty.
Having worked on the project with Cottage In The Wood from its very inception until the present day, we’re thrilled that their willingness to try something new and to really make it their own, has resulted in The 100 Club winning an award – well done to all the team at Cottage In The Wood!
Last but by no means least, we are also extremely proud to announce that our Account Director, Amy, has been awarded the title of Agency Young Marketer of the Year. In the social media post announcing the award, the HMA stated that Amy had “demonstrated a proactive approach, good understanding of [her] client’s business and a broad use of the marketing mix”.
In addition to thanking the HMA for their recognition, we’d like to extend a huge congratulations to the rest of this year’s winners.
Needless to say, we can’t wait to celebrate at the 2021 awards!